Milestones
Swasa Holdings is formed
The family name becomes a roof first: one parent identity to carry the standards, the story, and everything built under it.
Swasa Capital launches
The first venture — an independent equity research library publishing long-form deep dives in a signature editorial format.
Swasa Travel joins the family
A personal travel planner grows out of years of planning family road trips — and becomes the second Swasa venture.
The workshop stays open
New ideas are always in progress. The next venture joins when it clears the bar.
Shiva Maheswaram
Researches, designs, and ships each venture — from investment theses written before acting on them to trip plans built with the same rigor.
Swathi
Partner in everything under the Swasa name — the data, the judgment, and the second opinion every venture gets before it ships.
Aadhya
The youngest founder — asks the best questions, tests everything worth testing, and keeps the whole family curious.